"Princess culture has pros and cons for children's development.
On the one hand the world of princesses is one of rich imagination and magical thought while on the other it can perpetuate an ideology of princesses being passive as they await rescue where the focus is all too often on how they look rather than what they do. Any books, programs or other play stimulus that challenges this and portrays princesses as agents of action with exciting and interesting storylines is to be embraced and welcomed and is good for our children's development.
The Not Just a Princess series is based on challenging the Princess stereotype and puts the Princess front and centre of their own story.''
Joanna Fortune is a Psychotherapist and author of the 15-Minute Parenting series of books http://www.solamh.com